Sunset magazine Wikipedia. Sunset is a lifestyle magazine in the United States. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. The magazine is published monthly by the Sunset Publishing Corporation, part of Southern Progress Corporation, itself a subsidiary of Time Warner. HistoryeditEstablishmenteditSunset began in 1. Southern Pacific Transportation Company, designed to combat the negative Wild West stereotypes about California. Sunset, July 1. 90. Maynard Dixon. The Sunset Limited was the premier train on the Southern Pacific Railroads Sunset Route, which ran between New Orleans and San Francisco the train is still in operation from Los Angeles as part of the national Amtrak system. Sunset Magazine was started to be available onboard and at the station, in order to promote the West. 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It aimed to lure tourists onto the companys trains, entice guests to the railroads resort the Hotel Del Monte in Monterey, and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph Le. Conte. There was information about train travel, as well as were social notes from Western resorts, such as this from Pasadena The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed. Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard a train, also highlighted travel by rail. Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. Earthquake and recoveryeditOn April 1. San Francisco earthquake destroyed the Sunset offices. Sports journalists and bloggers covering NFL, MLB, NBA, NHL, MMA, college football and basketball, NASCAR, fantasy sports and more. News, photos, mock drafts, game. The May 1. 90. 6 edition was a six page emergency issue, in stark contrast to the 2. April 1. 90. 6 edition. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific The earthquake on the morning of April 1. N2.png?fit=600%2C600' alt='Outdoor Photography Magazine Uk Pdf' title='Outdoor Photography Magazine Uk Pdf' />San Francisco became a great city. Next came a message from Sunsets publishers This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 1. Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away. Soon, however, the magazine was trumpeting its hometowns revival, in articles like San Franciscos Future and How Things Were Righted After the Fire of 1. Aggiornamento Software Firma E Verifica there. In A San Francisco Pleasure Cure, an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. In 1. 91. 4, the railroad sold the magazine to its employees, and Sunset began to publish original articles, stories and poetry focusing on the West. The format resembled other national general interest magazines of the day such as Colliers and The Saturday Evening Post. Sunset reported on heavy political and economic issues contributors included Stanford president David Starr Jordan discussing international affairs and future U. S. president Herbert Hoover discussing the League of Nations. Fiction and poetry became more ambitious, featuring authors such as Jack London, Dashiell Hammett, Mary Austin, and evangelist Aimee Semple Mc. Pherson. Sunset cover art in its early years was of high quality, with the early 2. PSU_Cover_July_August_2015-540x720.jpg' alt='Outdoor Photography Magazine Uk Pdf' title='Outdoor Photography Magazine Uk Pdf' />Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. The Lane Publishing eraeditIn the 1. In 1. 92. 9, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to what would become its current Western lifestyle emphasis. The Lane family would own Sunset for the next 6. During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1. Little Toes, What Now, which began This is the season when all the little toes are going not to market, but to have a pedicure. Eventually, a meatier magazine emerged. Sunset began Kitchen Cabinet, a readers recipes feature still published today now titled Reader Recipes. Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. Travel and garden coverage grew similarly focused and specific. In 1. 93. 2, Sunset became the first magazine in the nation to publish different editions for different parts of its circulation area, allowing it to better tailor gardening advice to its readers. Sunset eliminated the use of bylines, and articles were increasingly how tos, giving it a voice of authority and efficiency. It was a successful formula by 1. Under Lanes leadership, the company also produced a successful series of how to home improvement and gardening books, which are still produced today. Sunset at WareditSunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. One story featured newly minted aviation cadets at the Santa Ana Army Air Base. Aware that the federal governments victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1 acre 4,0. UC Berkeley so that they could give their own advice. In 1. 94. 3, Sunset devised a new motto The Magazine of Western Living. At the end of World War II, Sunset presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portlands Pietro Belluschi and Los Angeless Harwell Hamilton Harris. When Lane took over the magazine, the population of the West was booming. A few years later, the end of World War II brought an explosion of newcomers. Drawing on his experience from the East Coast serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. Building Sunset headquarterseditFor its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. In 1. 95. 1, the headquarters was moved to Menlo Park, California, a suburb located 2. San Francisco. The 9 acre 3. Hopkins family. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1. Its new headquarters was designed by Cliff May, known for his designs of ranch style houses, which had been featured in Sunset for two decades. May created a long, low, adobe homestead that surrounded a central courtyard. The central courtyard, or the Sunset Gardens, were designed by the landscape artist Thomas Church. For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. Its test kitchen processes thousands of recipes a year. It tested its gardening advice in its 3,0. Roughly 5. 0 of Sunsets garden photography was taken in this area. RelocationeditIn June 2. Sunset announced it would be moving its headquarters to Jack London Square Oakland, California. The new offices opened in December 2.